Pro Tip 1Consider psychology of colors
colorEmotion
redenergy, attention, courage, passion
orangeoptimistic, creativity, fun, indenpendent
yellowhappiness, oppurtunity, positivity, enthusiams
greengrowth, harmony, dependability, kidness
bluefreedom, trustworth, wisdom, joy
purplemystery, sensitivity, imagination, spirituality
pinklove, playful, admiration, immature
blackpower, authority, discipline, elegance
Pro Tip 2Understand your audience

Men's least favorite colors

Women's least favorite colors

Pro Tip 3Work with the brand personality

Startup
colors

Innovative

Enterprise
colors

Premium

Sport
colors

Energetic

Eccomerce
colors

Luxury

Pro Tip 4Balance the colors

Brand

Contrast

60%

Primary
color

30%

Secondary
color

10%

Accent
color

Brand

Contrast

60%

Primary
color

30%

Secondary
color

10%

Accent
color

Pro Tip 5Blue color is the king

According the research, blue is th NO.1
color that women and men both like

Pro Tip 6Be aware of color blindness

Normal vision

Deuteranopia

Protanopia

Tritanopia

Protanomaly

Achromatopsia

Deuteranomaly

Achromatomaly

Pro Tip 7Valuable resources

Coolors.co

The super fast color schemes generator

Paletton.com

Encylopedia of colors

Contrastchecker.com

Test color contrast compliance with the WCAG

Colorbox.io

Create accessible color systems.

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